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Why Choose Us?

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You’re a person, not a conversion.

We’re a true small business – 100% family owned and operated. The benefit of choosing us to begin or continue your cold plunge journey is our ability to truly oversee the quality of each product and experience of each customer.

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We run on passion rather than profit.

Our experience with beginning at-home cold water immersion probably began similar to yours. We started searching for a quality product at a fair price. Instead we found a few big brands charging thousands of dollars, but the numbers just didn’t add up. We combined our backgrounds in digital marketing and product manufacturing to bring our customers the same, if not better, quality product at a fair price without the big brand markup.

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